Our Philosophy

Jinjuu is London’s premier modern Korean food restaurant.

Jinjuu is the go to destination for both traditional and contemporary street food. Located in the heart of London on Kingly street.


We offer a unique & modern Korean beverage & food experience. Jinjuu meaning Pearl has some of the most mouth watering cocktails. Jinjuu Soho has two floors which will give you two different dining experiences. The ground floor offers you a casual dining experience while the lower ground has an open kitchen which is ideal to enjoy a sophisticated dinner.


You can expect to see Korean arts by street artist Victoriano Magdaleno and crafts designs at Jinjuu Soho.


The fun doesn’t stop as we have our resident DJs playing on Friday & Saturday evenings with smooth house tunes & R&B hits.

Our Team

Judy Joo | Chef Patron

In 2003, following an engineering degree at Columbia University and a career on Wall Street, Judy Joo decided it was time for a change. Realising that her passion was in cooking, she enrolled at the French Culinary Institute in New York, and received her Grand Diplome in Pastry Arts before becoming a test kitchen and editorial assistant at SAVEUR magazine.

Excited about the thriving UK food scene, Judy moved to London in 2007, and joined Restaurant Gordon Ramsay as a pastry chef. For the following few years, she also worked throughout other Gordon Ramsay restaurants including Maze, under Jason Atherton, Claridge’s, Pétrus, and Boxwood Café as a chef and pastry chef. Judy also staged around the world at restaurants including 3 Michelin-starred The French Laundry in Yountville, California; Heston Blumenthal’s 3 Michelin-starred The Fat Duck in Bray; as well as Bangkok’s Nahm restaurant.

In 2011, Judy became the first Executive Chef for The Playboy Club London, and in the same year became a regular face on TV, starring in Iron Chef UK before becoming a judge on Iron Chef America. Her expertise in Korean cooking led to her own shows: Judy Joo’s Return to Korea and Korean Food Made Simple. Since then she published her debut cookbook, Korean Food Made Simple and has made regular appearances on numerous programs in the USA including The Today Show, Wendy Williams, and various Food Network shows, and in the UK she has popped up on Saturday Kitchen, Sunday Brunch and James Martin’s Saturday Morning.

Having settled in the UK, London was the obvious choice for Judy’s first restaurant as Chef Patron, and she opened the doors to her modern Korean restaurant Jinjuu – meaning ‘pearl’ - in 2014. Judy’s cooking is focused on the flavours of her childhood – raised in a Korean-American family in New Jersey, her back porch was lined with her mother’s clay pots, filled with fermenting kimchi, gochujang and doenjang. The house’s garage had racks of drying seaweed, and a Korean barbecue grill tucked in the corner. Judy and her sister were often drafted in to help fold row upon row of dumplings. Her multicultural heritage and training is evident in her dishes today: from ‘disco fries’ influenced by highway diners, and topped with spicy cabbage kimchi, to classic French pastries that incorporate traditional Korean ingredients.
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I've been to Jinjuu quite a few times in about 3 years and I've never regretted it.
Excellent food and cocktails, very attentive and professional staff and a great experience.
The prices are also quite reasonable bearing in mind that it's in the middle of Soho.
I've never been disappointed, I will go back and so should you.


The Review

Read the reviews written by people and get to know the reasons they love Jinjuu.


Michelin Guide Restaurant UK

The vibrant dishes, whether Bibimbap bowls or Ssam platters, burst with flavour and are as enjoyable as the fun surroundings.

Wow, this place is a modern take on a Korean restaurant, but with a base of truly excellent cuisine. The staff are friendly, relaxed and helpful. My waiter Robert did a great job of making me feel special. My lactose free diet was easily catered for. I started with the tartar which was very yummy. I then had the seared tuna. The flavors were intense and delicious. I enjoyed a glass of Malbec. This is one of the restaurants I wished we had at home.


Paul Richard Butler

Eaten here a couple of times, most enjoyable food, great atmosphere, interesting selection, loved the prawn lollipops :)

Paul Richard Butler

We shared lots of the tapas style dishes and everything was delicious. Couldn't fault the food. The wine list was a little pricey but I guess that's central London. Service was friendly and attentive but the food was served a little too quickly, we felt a bit rushed. We tried the fried chicken and chicken wings, the seafood pops, the tacos and the dumplings - all a flavour sensation. Shared the peanut and chocolate dessert too which was lush! Great place for a date due to general ambience and the subtle lighting. Looking forward to a future visit in the new year.

Tania Thomas

Not only beautifully presented, they tasted every bit as good as they looked. The ribs just fell apart, and the tuna was perfectly seared so as not to cook the middle. What more do you want? Jinjuu, your chef deserves a pay rise.

Eat & Drink London Twitter

Best Standalone Restaurant Award

Restaurant & Bar Design Awards Winner 2015, UK Winner, Standalone Restaurant: Jinjuu; London / Tibbatts Abel

Best Standalone Restaurant Award