Our Philosophy

Jinjuu is London’s premier modern Korean food restaurant with celebrity chef – Judy Joo.

Jinjuu is the go to destination for both traditional and contemporary street food. Located in the heart of London  just on Kingly street.


We offer a unique & modern Korean beverage & food experience. Jinjuu meaning Pearl has some of the most mouth watering cocktails. Jinjuu Soho has two floors which will give you two different dining experiences. The ground floor offers you a casual dining while the lower ground has an open kitchen which is ideal to enjoy a sophisticated dinner.


You can expect to see Korean arts by street artist Victoriano Magdaleno and crafts designs at Jinjuu Soho.


The fun doesn’t stop as we have our resident DJs playing on Friday & Saturday evenings with smooth house tunes & R&B hits.

Our Team

Judy Joo

Judy Joo | Owner, Chef Patron

American-born Judy Joo, is a chef and host of the new and hugely successful cooking and travel show, “Korean Food Made Simple”, now in its second season (Food Network, worldwide). Her book of the same title comes out in May 2016.
After earning an engineering degree from the prestigious Columbia University, and spending years trading and selling derivatives at Morgan Stanley, Iron Chef Judy Joo decided to pursue her true passion and enroll at the French Culinary Institute. Judy honed her skills, earning the title of valedictorian, and went on to work as a Recipe Developer and Contributor at “Saveur Magazine”, and – after an across-the-pond move to London – at renowned restaurant Gordon Ramsay. A regular face on the Food Network/ Cooking Channel, Judy has especially made a name for herself as the only female Iron Chef UK.

Judy was also offered a role as a resident judge on “The Next Iron Chef”, “Iron Chef America”, “Kitchen Inferno” and competed in the epic “Battle Iron Chef UK” vs. “Iron Chef America”, making her one of few participants to serve as a chef, judge, and challenger throughout the Iron Chef series. Judy has also written for and been featured in numerous publications worldwide. Judy looks to her Korean heritage to add Eastern flavours and spices to her dishes. Inspired by her Korean roots, Judy will lead the Korean trend that is sweeping the globe.
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I've been to Jinjuu quite a few times in about 3 years and I've never regretted it.
Excellent food and cocktails, very attentive and professional staff and a great experience.
The prices are also quite reasonable bearing in mind that it's in the middle of Soho.
I've never been disappointed, I will go back and so should you.


The Review

Read the reviews written by people and get to know the reasons they love Jinjuu.


Michelin Guide Restaurant UK

The vibrant dishes, whether Bibimbap bowls or Ssam platters, burst with flavour and are as enjoyable as the fun surroundings.

Wow, this place is a modern take on a Korean restaurant, but with a base of truly excellent cuisine. The staff are friendly, relaxed and helpful. My waiter Robert did a great job of making me feel special. My lactose free diet was easily catered for. I started with the tartar which was very yummy. I then had the seared tuna. The flavors were intense and delicious. I enjoyed a glass of Malbec. This is one of the restaurants I wished we had at home.


Paul Richard Butler

Eaten here a couple of times, most enjoyable food, great atmosphere, interesting selection, loved the prawn lollipops :)

Paul Richard Butler

We shared lots of the tapas style dishes and everything was delicious. Couldn't fault the food. The wine list was a little pricey but I guess that's central London. Service was friendly and attentive but the food was served a little too quickly, we felt a bit rushed. We tried the fried chicken and chicken wings, the seafood pops, the tacos and the dumplings - all a flavour sensation. Shared the peanut and chocolate dessert too which was lush! Great place for a date due to general ambience and the subtle lighting. Looking forward to a future visit in the new year.

Tania Thomas

Not only beautifully presented, they tasted every bit as good as they looked. The ribs just fell apart, and the tuna was perfectly seared so as not to cook the middle. What more do you want? Jinjuu, your chef deserves a pay rise.

Eat & Drink London Twitter

Best Standalone Restaurant Award

Restaurant & Bar Design Awards Winner 2015, UK Winner, Standalone Restaurant: Jinjuu; London / Tibbatts Abel

Best Standalone Restaurant Award